LiveLike Helps Power First-Ever MMA Global Fan Loyalty Experience with Professional Fighters League, in Partnership with Futureverse

LiveLike, a global leader in fan engagement and loyalty solutions, has partnered with the Professional Fighters League (PFL) and Futureverse to launch PFL Rewards — a next-generation global fan loyalty experience now available worldwide inside the new PFL app for iOS and Android.

Designed to reimagine how fans engage with PFL, PFL Rewards blends physical and digital incentives, transforming passive viewing into active participation. Fans can earn points for everyday interactions — downloading the official PFL app, streaming live fights, submitting predictions, or watching highlights — and redeem them for exclusive rewards including merchandise, event tickets, and VIP access.

“PFL is pioneering a new era of fan engagement – one where interactivity, loyalty, and real-world value are seamlessly integrated,” said Miheer Walavalkar, CEO and Co-founder of LiveLike. “We’re proud to bring our technology and expertise to the table to help power a more connected, rewarding, and immersive MMA fan experience from day one.”

Building a Connected, Year-Round MMA Fan Community

With its AI-first platform trusted by major sports brands such as LIV Golf, Chelsea Football Club, YES Network, and the New York Mets, LiveLike brings the tools to turn everyday fan behavior into meaningful rewards through personalized and gamified experiences.

PFL’s new loyalty hub unites the league’s audience across 160+ countries into a centralized digital ecosystem, offering fans a place to connect every day of the year — not just on fight night.

“PFL is redefining what it means to be a modern sports league,” said Mike Chioditti, SVP, New Business of the Professional Fighters League. “In just a few years we have become the No. 2 MMA company worldwide with our quality of fighters and global distribution. We’ve gained 650 million fans around the globe, many of them of a demographic that’s young and tech savvy. We want to connect all of our fans and give them a place to engage and be rewarded for their fandom. With Futureverse’s technology, this platform gives our audiences a destination every day of the year, not just fight night.”

Futureverse & The Root Network

At the foundation of PFL Rewards is The Root Network, Futureverse’s Layer 1 blockchain designed for interoperable fan journeys. This makes PFL the first major MMA organization to launch a large-scale, fully web3-integrated fan engagement platform.

“Sports fandom is no longer limited to a stadium seat or a TV screen,” said Aaron McDonald, Co-Founder and CEO of Futureverse. “Today’s fans want to participate, personalize, and be recognized for their engagement, wherever they are in the world. With PFL, we’re creating a real-world example of how sports organizations can bring fragmented audiences into a unified, gamified experience. It’s a blueprint for how today’s most influential sports leagues will connect with the next generation of fans.”

What’s Next for PFL Rewards

Following launch, the platform will expand to include digital collectibles, token-gated commerce, ticketing, and custom experiences, providing fans with multiple ways to earn, play, and access exclusive opportunities both online and in-person at invite-only events.

To download the new PFL app, visit pflmma.com/app-info.