TF1 and LiveLike bring interactive fan experience to hit singing competition – “Star Academy”

NEW YORK AND PARIS – November 14, 2023 — French television network TF1 Group has partnered with LiveLike, a leading provider of audience engagement technology, to transform the fan experience of its hit singing competition show, “Star Academy,” with enhanced interactivity.

LiveLike’s audience engagement suite is now integrated into the “Star Academy” section on MY TF1. Fans can enjoy features such as polls and ‘ask me anything’ chat sessions with contestants, enabling them to actively participate in the editorial storyline and engage with their favorite competitors.

“With some of the most passionate fans of any entertainment property, ‘Star Academy’ is an ideal program for innovation that brings the community closer to the rising stars being featured each week,” said Samuel Westberg, LiveLike’s CRO and co-founder. “It is a privilege to collaborate with TF1 Group on their engagement strategy as they seek new ways to encourage fan participation and generate excitement throughout the season.”

“The partnership enhances the digital user experience around a strategic TV show for TF1,” said Thierry Bonhomme, TF1 Group’s CTO. It engages the fanbase on a regular basis, adding innovative and interactive features. Some features like the ‘interactive box’ have been conceived in collaboration with the show’s producer, trying to create a 360° experience for the audience.”

LiveLike’s audience engagement suite is used by leading brands spanning sports and entertainment. Having built its reputation creating unique experiences around major sporting events such as the FIFA World Cup, NBA Playoffs, and European football, LiveLike’s technology has increasingly been used successfully to do the same with live concerts, music festivals, reality programming, and the U.S. presidential debates. In addition to the TF1 Group, LiveLike has partnered with organizations such as Canal+, FloSports, WarnerMedia Discovery, FOX, Jupiler Pro League, LaLiga, MSG, NASCAR, and YES Network, to name a few.